Adobe Systems [ADBE] has announced that it will buy Omniture [OMTR].
While it sounds like a great deal for Omniture, it does not quite make sense for Adobe, except for the oddity known as tracking Flash access metrics. Flash is an oddball interpreted secondary-runtime based display technology that has lasted quite some time, with gradual changes to its performance and development aspects.
Does expanding outside of its graphics roots to encompass Web metrics allow Adobe to bolster its development tools portfolio, or does it place the company squarely in the targeting sights of Google [GOOG]?