For several weeks, Sony’s [SNE] new ad campaign featuring Taylor Swift for its panoramic camera line has been revving up, building up steam to make Taylor the familiar face for Sony’s consumer digital products. We’ve certainly seen plenty of other celebrities pitching other companies’ products. Will Taylor’s youth-glam appeal carry over from her own brand [...]
Sony
For those of you who are old enough to remember the monumental three-way product/platform wars between a variety of different players, as well as the various face-offs between heated contenders, you can often slot the threesters into that ol’ Good-Bad-Ugly trifecta. Perhaps not this time, however. Apple’s [AAPL] Snow Leopard OS release on August 28, [...]
Despite the massive downscaling of the E3 Media and Business Summit, formerly the famed Electronic Entertainment Expo, there is still some interest in this marketing conference, which starts later today and runs July 14-17, 2008. While the conference is still supported by some of the gaming industry heavyweights, especially Microsoft [MSFT], Sony [SNE], and Nintendo [...]
Deep inside of all of us, we “sort of” suspected that at least one of the Xbox 360 consoles (variant types) was going to be discounted, to keep it competitive against the Wii and the PlayStation 3. The problem was: we just didn’t know when it was going to happen. It sounds that various news [...]
