Last year, on October 7, 2008, McDonald’s [MCD] had launched its Monopoly game, incorporating a much greater online component to enhance customer participation. Today, the 2009 edition of the game, both the bricks-and-mortar and online formats, will start shortly, further reinforcing its online game to encourage more ubiquitous access and to drive gathering more of [...]
Monopoly
McDonald’s [MCD] kicks off this year’s Monopoly game today. This is the brand affinity/loyalty sweepstakes game where you can obtain game tokens by purchasing certain McDonald’s food combos. If you “super-size” them, you get additional game tokens. These game tokens represent various Monopoly properties that, if you collect certain sets, can get you lots of [...]
