Remember when I just had to get an Xbox 360 Elite Edition to replace my first Xbox 360 that unfortunately suffered a RROD event?
Well, Microsoft [MSFT] has definitely come a long way since then, offering to correct their RROD warranty policies to reflect the wider impact of various hardware failure conditions.
Now, to really get more gamers onto the platform, as well as to allow hardcore gamers to replenish their gaming stacks once again, Microsoft has announced that, starting tomorrow (August 28, 2009), there will be price reductions in their more popular editions:
- The Xbox 360 Elite Edition will be $299 USD, down a whopping $100 in price;
- The Xbox 360 Pro Edition will be $249 USD, down $50 in price;
- The Xbox 360 Arcade Edition remains at $199 USD.
This is just in time for a very large group of blockbuster games headed to the Xbox 360 platform in the weeks to come, and it prepares the way for the upcoming winter holiday season, which presents a fantastic sales opportunity for Microsoft and the software studios and publishers and other content providers– not just through the standard retail channels, but also through online sales and subscriptions and ad-based retention mechanisms.
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In light of Microsoft’s announcement, it looks like a lot of retailers are assembling their own special-priced bundles, either discounting the expected reduced price, or adding additional games and/or accessories to the Pro and Elite offerings to sweeten the deal.
At the rate things are going, this may turn out to be the bumper-crop year for Microsoft and the Xbox team!
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