Microsoft [MSFT] and Nokia are finalizing an agreement to augment Nokia (particularly Symbian/S60-based) phones and smart devices into becoming viable business-grade devices, or even components in functional corporate meshes.
Management Perspective
Despite the consumer penetration by Apple [AAPL] in the smart mobile device market, neither it nor Palm [PALM] with its new Pre device or even Microsoft itself, with its Windows Mobile platform, have made the significant inroads that RIM [RIMM] with its various BlackBerry platforms have made in the business community. And while adoption of Nokia/S60, iPhone/iPod touch, Windows Mobile, and Android smart mobiles in the SMB segment has been tremendous, none of them have been able to make that tremendous security investment and network ubiquity that larger corporate entities demand.
Research in Motion: Problems
Not to say that RIM has completely protected its devices from espionage or other nefarious hacking attempts. But given their early adoption into businesses, BlackBerry devices have had the benefit of early market entry and dominance to keep its competitors at bay. But for the past few years, with the encroachment of the iPhone and its powerful distribution channel known as the iTunes App Store, RIM has had an increasingly difficult time justifying its add-on costs to tech-savvy companies that have very specialized needs that should not be restricted to the RIM network services.
Even worse, the BlackBerry devices actively marketed for business use carry hefty price tags that are beyond the hardware and assembly costs and yet are not as subsidized or discounted by the wireless carriers. This has become so extreme that many long-time BlackBerry owners have eked out a living by sticking with their old models.
Palm: Problems
Despite the recent rollout of the Pre, and the expected launch of the Eos, Palm has been limited to Sprint [S] for its wireless service on the Pre, while the more ubiquitous Centro and Treo smart devices continue to appeal to both businesses and consumers because of the stable Garnet OS platform and the wide plethora of applications available. In fact, despite the development onslaught of iPod/iPhone apps being released, the total software base of Palm OS/Garnet OS applications far exceeds every other mobile phones’.
But since Palm has essentially abandoned Garnet OS in favor of its newer webOS platform, the death knell for the Treo and Centro devices– while delayed– has been pealing for quite some time.
Android Consortium: Problems
While conceptually a good idea, Google’s [GOOG] open source Android platform seems to be suffering from too much expectation and not enough implementation realization. Instead of a tremendous groundswell of product releases and massive application software offerings, the problems associated with multi-vendor “cooperation” have curtailed widespread Android OS product adoption. This may be another case of early market advantage by Apple, or it may be merely due to developer community splintering and over-division.
Windows and Symbian OS: Opportunities
Combining the technologies found in Windows (and other Microsoft technologies) and Symbian OS platforms definitely provides quite an opportunity. Focusing on Nokia devices, traditionally non-Windows Mobile based throughout its history, allows for better standardization for application development, and it brings a huge developer community from the standard Windows OS, the portable Windows Mobile and CE platforms, and even interest from the XNA-Xbox networking groups. Additionally, the Maemo and S60 communities can be brought to bear to help flesh out both the Windows Mobile Marketplace and the Ovi Store.
Even more intriguing is Sun’s [JAVA] and Oracle’s Java Store (known on the distributor side as Java Warehouse) availability, given the strong presence of Java ME on Nokia smart devices. While Java Store has not been formally launched yet, finalizing the available revenue models for software developers who want to leverage that channel would benefit all of these potential collaborators. Combining Java technology (and JavaFX Mobile, too, ‘natch) with the distributed computing opportunities by the usual Sun-Java partnerships, like with Amazon [AMZN] Web Services and Elastic Cloud, as well as plenty of other hosting services (like Joyent) would further intensify and magnify the reach and coverage for businesses and corporate users.
And, of course, there would be plenty of consumer bleed-through opportunities as a result… Could you imagine purchasing Xbox LIVE games from your smartphone and having the option of either playing them on the ‘phone or having them ready to play at home via the download queue?