The rollout of Starbuck’s [SBUX] latest Starbucks Card campaign involves… the Starbucks Card. But now in “mini” format…
Comparing the new Mini Card to the (RED) Card...
The Good News
The Starbucks Mini Card is handled exactly like the “regular” Starbucks Card versions, but it has a convenient hold punch for your keychain. Now, if you’ve already punched a keychain hole in your regular-sized Starbucks Card, you can have an extra one.
The Bad News
Unfortunately, if you’re like many Starbucks customers, you may already have filled up all three of the Starbucks Card slots in your online Starbucks account: you may already have the Starbucks Gold Card, as well as two Starbucks Card… for example, your favorite design, plus a gifted (RED) Card from a buddy.
So you’re going to have to make the extremely difficult decision on which Starbucks Card to unregister so you can use the Starbucks Mini Card with its registration benefits.