At this point, some of you have already heard about the new Filet-o-Fish promotion from McDonald’s [MCD]. Announced a few days ago with the traditional TV commercial outlets, with a somewhat cutesy singing fake mounted fish, the Filet-o-Fish is discounted to $1.19, rather than the previous sale pricing of 99¢.
However, there is also the matter of the new window dressing:
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- New box design…
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- Looks familiar… with a fluffy bun top, too…
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- Egads! Plenty o’ tartar sauce!
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- Smaller slice of cheese than ever…?
But as you see, if you check under the hood, it seems that things have been rearranged a bit… more tartar sauce, but arguably, even less cheese.
N.B.
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