I heard rumblings in the ‘Net-at-large over the past few days that I felt somewhat compelled to verify, about a possible Starbucks [SBUX] product offering in the works. Since I was on my typical stroll through Alexandria en route to my local Starbucks store anyway, I figured that I’d ask the crew there about anything they may have heard…
… And, lo and behold! There was news: Starbucks has been quietly notifying their staff and setting up tastings at various locations to see if there would be significant interest in the new product. Fortunately enough, there was an extra packet of the mystery substance: instant coffee! Reading the label, it did not seem to resemble, by name, any of the currently available coffee packages typically sold at Starbucks.
Trying the instant coffee, I could not immediately recognize the flavor. Thoughts of Folgers and Sanka were dispelled quickly, and the coffee was surprisingly not as pungent or as overwhelming as I initially figured it would be, especially for a dissolving type of instant coffee. Looking at the label, it was supposed to be “bold”, but to me, it was similar in flavor to many of what I’d consider “medium” flavor… similar in body, but different in taste, to the Pike Place blend.
So… if this product successfully passes muster with the Starbucks management, will this become the next big hit for Starbucks?
N.B.
Once I had a chance to get online, I wandered over to the Starbucks press releases on their site and there ’tis: the announcement about their new product.
