Follow-Up to Starbucks iTunes Song of the Day

May 20, 2008 at 1:00 AM · 5 comments

in Convergence,Services

As I mentioned earlier, I’d stumbled upon the Starbucks iTunes Pick of the Week program.

A quick search unearthed the official Starbucks press announcement about this new program, the Starbucks iTunes Pick of the Week.

An interesting point is the statement that this new program is an ongoing endeavor and the “next phase” of the Starbucks-Apple partnership for iTunes content and promotions.

 

Context in the Bigger Picture

While, in isolation, this new promotion is certainly good news for iTunes fans, a recent WSJ article provides a bit of interesting background about the transformation currently underway at Starbucks with Howard’s return.

Uncertainty? Yes. Endless possibilities? Perhaps. Dull and boring? Nope. ;)

 

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