The Setup
This morning, as I was standing and waiting impatiently at the Starbucks-en-route-to-the-Greenway for the woman in front of me to pick out the specific pastry/muffin/pastry/muffin/pastry/bagel that she wanted to eat and for the cashier to figure out how to punch in the codes, I noticed that somebody had repositioned the Starbucks CD music stand closer and toward the left of the front counter. And in a couple of stack shelves toward the front of the stand, so that they were at eye level, were new paper cards very reminiscent of the Starbucks iTunes Song of the Day promo… but, of course, that promo ended several months ago.
So what, perchance, is it now…?
The Premise
Apparently, I missed this new promotion, which according first to one of the baristas at the Starbucks-en-route-to-the-Greenway (not the hapless cashier) may have started about a month ago. As I dropped by my favorite Alexandria Starbucks, I asked Sheri (the manager) about when the promo started, and she recalled starting it for about four weeks, since she remembers setting out four rotations of the product.
This, then, puts the promo’s incept date fairly close to the incept date of the new Starbucks Card program.
While this is not as frequent as the previous Starbucks iTunes Song of the Day program, it certainly acts as a new draw for folks who aren’t into using the Starbucks Card, but just to show up every so often and check out the ‘tunes. This certainly may re-engage the iTunes crowd, particularly the ones who previously made the Starbucks iTunes Song of the Day promo such fun, without the hang-up of not being able to collect every single daily product.
The Action
So, every Tuesday, there’s supposed to be a new card release.
While I’ll be collecting the offerings as I meander about the Starbucks in my stomping grounds, locating a list of the weekly products is the additional objective.
N.B.
Notice that the terminology they used for this promo isn’t “Song of the Week”, but “Pick of the Week”. That is quite interesting, and that’s reinforced by the card I got today: a music video from Duffy.
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